Amazon DSP is available to advertisers selling products on Amazon and those who don't. Amazon DSP is most useful for advertisers who want to purchase video and display ads programmatically at scale.
You have self-service options and services managed with Amazon DSP. Self-service customers have full control over their campaigns and do not pay any management fees. The managed-services option is an ideal solution for businesses with limited programming experience or who want to access Amazon DSP inventory with high-end service. The managed services option typically requires a minimum cost of €10,000.
To sign up for Amazon DSP, contact an Amazon ad advisor.