Amazon DSP

Amazon DSP is a demand platform that enables advertisers to purchase video and display ads programmatically.

How Amazon DSP works

Access to exclusive audiences

Use Amazon-only audiences to reach your ideal audiences on Amazon and other sales channels.

Unique, high quality inventory

Reach your audiences through scheduling on Amazon sites and apps, as well as industry-leading publisher sites with direct inventory from Amazon Publisher Services and third-party inventory by exchange.

Brand protection

We use our own and third-party solutions, from manual site reviews to real-time bid evaluation, to maintain brand quality and safety standards.

How to get started

You have self-service options and services managed with Amazon DSP. Self-service customers have full control over their campaigns and do not pay any management fees. The managed-services option is an ideal solution for businesses with limited programming experience or who want to access Amazon DSP inventory with high-end service. The managed services option typically requires a minimum cost of €10,000.

To sign up for Amazon DSP, contact an Amazon ad advisor.

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Frequently asked questions

Who can use Amazon DSP?

Amazon DSP is available to advertisers selling products on Amazon and those who don't. Amazon DSP is most useful for advertisers who want to purchase video and display ads programmatically at scale.

What ads can I buy through Amazon DSP?

You can purchase video and display ads using Amazon DSP.