Sponsored Brands

Sponsored Brands are ads that include your brand logo, a title and up to three of your products. These ads appear in search results and help generate recognition for your brand and product portfolio.

This video shows an American advertiser’s campaign performance. The results shown here are not guaranteed on other websites.

How to get started


Choose the products you want to advertise.


Create the ad title and creativity with images.


Decide which keywords you want to target and how much you want to bid on clicks.


Submit your ad for review. It will be reviewed within 72 hours.

Who can use Sponsored Brands?

Sponsored Brands is available to sellers enrolled in the Amazon Brand Registry, vendors, vendors in the books category and agencies representing vendors.

How Sponsored Brands works

Increase brand recognition

Sponsored Brands appear in search results to help drive discovery of your brand. Use custom messages to help buyers see your brand the way you want them to see it.

Have buyers visit your products

Sponsored Brands lets you reach customers when they're deciding what to buy. When Amazon buyers click on your brand logo, they are taken to a custom Store or landing page. When the customer clicks on a product, they are taken to the product detail page.

Manage expenses

Ads work on a cost-per-click basis, so you only pay when customers click on your ads. You control your spending by setting the budget and choosing how much to bid for each click.