Sponsored Products

Help Amazon customers discover and buy products you sell on Amazon with ads that appear on search results and product detail pages.

This video shows the campaign performance for an American advertiser. The results shown here are not guaranteed on other websites.

How to get started


Choose the products you want to advertise.


Decide which keywords you want to target and how much you want to bid on clicks.


You can start on a small budget and create an ad in a few minutes.

Who can use Sponsored Products?

Sponsored Products is available to sellers, vendors, booksellers and agencies representing vendors. Products must be included in one or more of the eligible categories and be eligible to win the Buy Box in order to advertise.

How Sponsored Products works

Increase sales

Sponsored Products can assist you in increasing your sales on Amazon by enabling you to reach customers looking for products like yours to direct them to detail pages for those products.

Make them discover you

Ads will appear where customers can see them, such as on the first page of search results and on product detail pages, providing instant discoverability.

Controls costs

Ads work on a cost-per-click system, so you only pay when customers click on your ads. You control your spending by setting the budget and choosing how much you bid for each click.