Sponsored Products is available to sellers, vendors, booksellers and agencies representing vendors. Products must be included in one or more of the eligible categories and be eligible to win the Buy Box in order to advertise.
How Sponsored Products works
Sponsored Products can assist you in increasing your sales on Amazon by enabling you to reach customers looking for products like yours to direct them to detail pages for those products.
Make them discover you
Ads will appear where customers can see them, such as on the first page of search results and on product detail pages, providing instant discoverability.
Ads work on a cost-per-click system, so you only pay when customers click on your ads. You control your spending by setting the budget and choosing how much you bid for each click.