Promote your brand and products for free with your own multi-page Store.

This video shows an American advertiser’s campaign performance. The results shown here are not guaranteed on other websites.

How to get started


Create pages for your products and categories with pre-designed templates or drag-and-drop blocks of content.


Add videos, text and images to tell your brand's story and show your products in action.


Submit your Store for review. It will be reviewed within 72 hours.

Who can create a Store?

Creating a Store is free. Stores is available to sellers enrolled in the Amazon Brand Registry, vendors and agencies representing vendors. You don't have to advertise on Amazon to create a Store.

How Stores works

Show your history and brand products

Help buyers find your product portfolio and related products on Amazon.

Design your store — no coding skills needed

Use drag-and-drop blocks of content or pre-designed templates to create a custom multi-page Store, without the need to write a single line of code.

Get your own web address

Direct shoppers to your Store with ads on Amazon and marketing activities across other sales channels using a unique and easy-to-remember Amazon URL.

Stores insights

Use Stores insights to optimize advertising campaigns

Stores insights provides you with information about Stores sales and traffic sources.

See what other brands have created