Video ads

Tell the story of your brand with high-quality content in trusted and secure environments for the brand on Amazon and non-Amazon sites.

This video shows the campaign performance for an American advertiser. The results shown here are not guaranteed on other websites.

How video ads work

Reach relevant audiences

Go beyond traditional TV ads to share your brand's message with relevant audiences across the channels where they consume content.

Influence, attract and connect

Video ads allow you to display your brand message or demonstrate your products and services.

Appear in secure environments for the brand

Insert your brand message into high-quality content across the internet and trusted environments, such as Amazon sites.

Who can buy video ads?

Companies can purchase video ads regardless of whether they sell products on Amazon. Amazon DSP self-service users can purchase and manage their own video campaigns, while those looking for a managed-services option can work with our ad advisors. The managed-services option typically requires a minimum cost of €10,000.

Video ad prices vary depending on format and location.

How to get started

Contact an Amazon ad consultant to learn more about campaigns that use video ads.

Frequently asked questions

Where do customers go when they click on my ads?

For clickable video ads, the customer can be directed to an Amazon product detail page, your website, or another internet destination.